Pyramid Logistics

Tips for Getting Your Trade Show Booth to Stand Out From the Crowd

If you frequently attend trade shows, you know just how important it is to have your display materials safely warehoused and efficiently transported. But trade show success is also about constantly innovating your corporate message and brainstorming new ways to introduce your product to an increasingly competitive market. When you attend a trade show, here is how to make your booth stand out from the crowd.

Tell a Story

The best tradeshow booths rely on a wide range of visual stimuli and marketing tools to convey a powerful message. Rather than focus just on your products, capitalize on brochures, flyers, display tools, and even what you wear to tell a story about your company. Remember, tradeshows usually allow for only seconds-long meetings with new clients. Make a lasting impression, but don’t try to sell on your first meeting.

Engage New Clients

You may have the most innovative product on the market, but trade show attendees need a reason to stop by your booth if you want them to hear all about it. Bring people to your booth by promoting your participation and products on social media and using a game or contest to attract on-site attendees. When people are excited to visit your booth, they will be just as excited to hear about your ideas. Engaging new clients is the first step in both generating leads and forming lasting relationships.

Offer Extras

Not every business can afford to have a huge booth or display with flashing lights, but there are plenty of other ways to make your company stand out. If you have a small table, consider adding personal touches and even offering coffee and cookies to draw in new leads.

At Pyramid Logistics, trade shows are a full-time endeavor and a priority. With decades of experience in trade show warehousing, logistics, and transportation, we know what it takes to get your properties where they need to be on-time and on budget. Check out our online specials or call (714) 793-9825 today to learn more about our trade show survival kit.

Three Ways That Social Media Can Help You Create Trade Show Buzz

Today, social media tools such as Facebook and Twitter are for far more than just catching up with friends or tracking down long-lost high school classmates. Nearly every successful business regularly relies on social media to sustain innovative marketing campaigns and brand outreach strategies. If your business is preparing to attend a trade show, get existing and future clients excited about your brand with these three tips for generating trade show buzz.

Promote Your Show on YouTube

If you want to avoid pricey ads but still want to get your story across, YouTube is the perfect place for your company’s pre-tradeshow promotion. Capitalize on your marketing message by creating a video that directly incorporates your Twitter feed. For example, strategize reasons for attendees to visit your booth, and make sure that story gets across in a pre-show YouTube video and is sustained throughout the show with regular Tweets.

Announce Special Contests

One of the best ways to draw visitors in during the trade show itself is to announce special offers and contests beforehand on Twitter, Facebook, and your blog. Beginning weeks or even months before a tradeshow, begin promoting your company’s participation. For extra motivation, consider adding pictures of attendees in front of your colorful display or signage.

Connect on LinkedIn

Most companies today rely on a combination of Facebook and LinkedIn to serve as the public face of their brand. LinkedIn is especially valuable in allowing your business to reach out directly to potential customers. Before a tradeshow, join the show’s relevant groups. After the trade show is complete, find a contact on Facebook or LinkedIn and add a personalized not to stay in touch.

Here at Pyramid Logistics, we offer more than just full-service trade show warehousing and shipping. With vans specially designed to get your displays where they need to go in a safe, timely, and reliable manner and state-of-the-art electronic transportation services, our tradeshow specialists are committed to staying on the cutting edge of tradeshow logistics and support. Call us today at (714) 793-9825 to get started!

When Should You Follow Up on Trade Show Leads?

After a trade show, your business has likely gathered new client leads. But when is the best time to follow-up? Today, some exhibitors are sending product-related communications the instant a potential customer steps away from the booth. While some trade show attendees may appreciate such an immediate response, others will simply ignore communications received when away from the office. Your best bet is to send your trade show prospects an email containing your product information immediately after the show is over. After a week has elapsed, send another follow-up communication.

For more tips on how to have a profitable trade show, call the shipping, warehousing, and logistics experts at Pyramid Logistics at (714) 793-9825 today. Whether you need to transport your display across the country or around the world, our trade show specialists are here to meet all your needs.

Dressing for a Trade Show

What should you and your employees wear on the show floor? If you are attending a tradeshow, make sure you look the part with the helpful tips in this video.

When you attend a tradeshow, your entire team turns into brand ambassadors. Having a company dress code or uniform is an important marketing tool. If supplying a matching uniform is too pricey, consider asking your employees to wear black pants and a white shirt. You could also supply just a matching scarf for women and a tie for men.

Getting your wares to a tradeshow in a safe and timely manner is the first step to making your company stand out. Let Pyramid Logistics take care of your trade show shipping, warehousing, and logistics needs. Call us today at (714) 793-9825 to learn more about what we have to offer.

Key Features of a Great Trade Show Booth

If you’re planning to have a booth at a trade show, you will need to have a display. As you will learn in this video, trade show displays should be colorful and attract attention.

Trade show displays must be highly visible or somehow entertaining for potential clients and customers. You might consider incorporating flashing bright lights, bold colors, and even music. Also, be sure to place your display in a high-traffic area and use up as much space as you can for a lasting impression. Finally, market your message in a way that is relevant to customers.

For all your tradeshow and logistics services, look no further than Pyramid Logistics. You can find out how our warehousing and shipping company can meet all your needs in an affordable and efficient manner by giving us a call at (714) 793-9825.