Pyramid Logistics

Trade Show Tips

Have you ever exhibited at a trade show? Taking your products or services to showcase them at a trade show is a great way to gain exposure and grow your consumer base. For effective strategies that will ensure success at your next trade show, watch this video clip.

At a trade show you have the opportunity interact with potential clients that want to know how your products or services can meet their needs or solve their problems. At trade shows there are attendees who are ready to purchase a product, and journalists who are hoping to showcase interesting products and services. Your role, as a company exhibiting at a trade show, is to make sure your products and your presentation are polished.

At Pyramid Logistics, we have the resources and the experience to make sure that your property arrives at a trade show on-time, within budget, and damage-free. We invite you to visit our website to take a closer look at why we are the best logistics company to go to for trade show services. If you have any questions, call us at (714) 793-9825.

Pyramid Logistics' Corporate Programs

Pyramid Logistics is proud of our record of working with major companies and brands on their Marketing Logistics Corporate Programs. Whether you have a complex trade show to coordinate or a mobile marketing tour, Pyramid Logistics has years of experience to offer you. We even have a long history of providing warehouse and inventory management, as well as international ocean, ground, and air transport. At Pyramid Logistics we are here to collaborate with you to plan and execute your company’s transportation and logistics needs, no matter how complicated they may seem. We will begin with drafting a strategy for your program’s design, schedule, and budget. We have decades of experience in the planning, scheduling, budgeting, and execution of programs that save money and time for our clients.

At Pyramid Logistics, our No. 1 goal is to keep our clients satisfied. Call us at (714) 793-9825 or visit our website to learn about our corporate programs and why our services are the best in the logistics industry.

Choosing the Right Theme for Your Trade Show Booth

The first step to take when designing your booth for an upcoming trade show is to choose a theme that will wow the crowd and adequately get your company's vision across. Since frequent trade show attendees have seen countless booths during their careers, you will need to think outside of the box in order to capture their attention. Here is a guide to choosing the right theme for your trade show booth.

Don't Think Too Far Outside the Box
Although your biggest goal when participating in a trade show is to generate attention and the loyalty of a new client, you need to maintain an element of subtlety. Creative themes are always appreciated and typically help businesses to stand out; however, there is a fine line where fun and inventive themes become too abstract for clients to relate. Choose a theme that is relevant to your business and find ways to consistently remind clients of your services.

Evaluate Just How Practical an Idea Is
One important question to ask yourself when deciding on a theme is just how practical it will be to execute the idea. With help from your trade show and logistics service company, you can transport booth display items of all sizes and styles; however, you need to consider other practical aspects such as cost and time when weighing the practicality of a given theme.

Look for Creative Ways to Add Character
If you don't want to choose a theme that is too literal, then look for simple ways to add character to a more understated idea. For example, you could offer refreshments such as baked goods and coffee as a means of welcoming guests to your booth. Food-inspired themes are always a favorite at trade shows and are simple to execute with help from a reliable caterer and your trade show shipping company.

Whatever creative theme you settle on, the team at Pyramid Logistics can help you ensure that it is properly executed. We maintain a reliable, modern fleet of vehicles that are specifically designed to securely deliver trade show display pieces of any size. To schedule your trade show transportation services, call (714) 793-9825.

How to Prepare Your Employees for Your Upcoming Trade Show

You can invest a great deal of time and money in creating an intricate trade show display and making sure that it is safely transported from show to show, but without a friendly, knowledgeable staff to help you work the booth, you will not create as lasting an impression as you could. In order to maximize customer outreach and business connection building, you will need to prepare an excellent team. To ensure trade show success, you should:

Select the Most Outgoing Employees

Quiet, introverted employees are often among the hardest workers, but they are not the ideal staffers for a trade show booth. You should choose talkative, extroverted, charming employees who can quickly make connections with people who enter your booth. Those who excel at their jobs might not excel at talking to potential customers, so don’t base your selection entirely on performance reviews.

Invest in Logo Attire

While it goes without saying that you should enforce a dress code and have your staffers wear neat, presentable, clean attire, you may not realize how beneficial it can be to have your employees all wearing the same company logo polo shirt, visor, pin, or other item of clothing. This will help your staffers stand out from the crowd, expose your name and logo to more people, and create a sense of brand consistency for your business.

Train the Staffers Thoroughly

Make sure that you fully educate your trade show staff on your latest products and services so that they can fully answer most questions put to them. The staffers at your booth should be familiar with all facets of your operations and all your product lines and be able to provide clear, concise answers to inquiries from customers and colleagues.

At Pyramid Logistics, we handle all the transportation logistics for your trade show display so that you can focus on training your employees for customer interactions and on developing the best, most engaging advertising campaigns for your business. To learn more about the services we provide, call us today at (714) 793-9825.

Let This App Help You Keep Track of Your Business Relationships

Visiting a trade show represents a substantial investment for your business, since it takes both time and money to sort out the logistics of transportation, staffing, and set up. The reward, however, can be immense, as a trade show allows you to make strong business connections with suppliers, distributors, and potential new customers.

Download WorldCard Mobile for your iPhone, and you won’t have to manually enter any information from a business card ever again. This useful app can scan business cards in any language and sync the contact information with your phone and your social networks.

At Pyramid Logistics, we can help you plan a successful trade show exhibition or mobile marketing tour. We can transport delicate or sensitive equipment and displays wherever you need. For more information about our services, call us today at (714) 793-9825.